Contact

847.224.4208

linkedin.com/in/OlsonBo

Seattle, WA

View html with links at my github:

https://github.com/bo-olson/cv/

Technical Skills

Interests

Avid fly fisher, outdoor wanderer, dog walker, paddler and rower, guitar picker, and poem reader.

Disclaimer

Built using the awesome pagedown package

See the source code on my github

Main

Bo Olson

I’m a full-stack applied data scientist with strong data engineering skills, a creative mind for building enterprise-level ML solutions, and an obsession with communicating results beautifully.

I’m experienced in driving a data team from descriptive to prescriptive analytics, and bringing stakeholders along for the journey.

Experience

Microsoft

Marketing Analytics Manager: US Central Marketing Organization

Bellevue, WA

Current - 2016

  • Development of enterprise machine learning solutions for US field marketing:
    • Real-time marketing program recommendations for each account driven by custom models, optimized to drive marketing impact on revenue by 2x - 5x
    • Boosted tree-based models to provide annual contacts engagement targets for MSUS field marketers and ETL/Dashboards to track success against these targets daily
    • GMM/EM Clustering to identify account growth patterns and stratify other models
    • Spend optimization and causal inference models to measure successful customer investment funds and provide real-time recommendations
  • Development and maintenance of data pipelines, visual dashboards for hundreds of internal users in sales and marketing
    • Deep experience in SQL Server/SSIS/SSAS, Azure Data Factory & Storage, Databricks, and PowerBI to drive daily insights

Yesler

Marketing Program Manager

Seattle, WA

2016 - 2014

  • Supported Microsoft Enterprise Marketing through reporting platform development:
    • Established KPIs and best practices for email nurture, web traffic, and sales engagement reporting
    • Built and managed 30+ PowerBI dashboards to measure success
    • Development and management of SSIS, SSAS, PowerBI stack

Amazon

Site Merchandiser - Books

Seattle, WA

2014 - 2013

  • Owned marketing program strategy for a “Big 5” publisher account, helped generate MM dollar growth of +20% YoY
  • Data analysis, modeling, customer behavior testing
  • Workflow modeling and marketing automation improvements to generate team-wide time savings of over 200hrs / month
  • Merchandising strategy for high-traffic specialty stores & seasonal events

The Tea Spot

Director of Sales

Boulder, CO

2013 - 2009

  • Managed wholesale sales department, generated leads and sales in Grocery, Retail & Foodservice, bringing startup into profitability
  • Brand & product development, public speaking at industry events
  • Copywriting for marketing materials, retail packaging and branding concepts
  • Feature Speaker at World Tea Expos 2012, 2013

Education

Bachelor of English, Creative Writing

University of Colorado

Boulder, CO

2010 - 2006

  • Concentration in Poetry
  • Editor: Honors Journal (Poetry), Walkabout Arts Journal
  • Awards: Jovanovich Award in Poetry (2009), Featured Writer: Cornell’s Rainy Day, 2009 Ed.
  • Cohead of the Fly Fishing Club